Video: AutoTrader On Creating Data Value

Data on consumer activity can be useful for trade customers.
Berenice Baker

July 6, 2022

AutoTrader insight director Nick King
AutoTrader insight director Nick King.Informa

Having evolved from a print title with the third-highest circulation in the UK, AutoTrader has rebranded as a new media business intelligence company, boasting 440,000 vehicles for sale at any one time and attracting 11 million users.

Speaking at the AI and Quantum Summit London, AutoTrader insight director Nick King said that he uses AI to take information on site visitor behavior and turn that into useful insights for trade customers, such as car retailers, manufacturers, and finance and leasing houses.

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